The goals of modern technology are not aligned with our goals as humans. We need technology to empower us to make life choices that benefit our human experience, not algorithmically addict us to our devices. UpBeing combines passive behavioural data streams like e-calendar, Spotify, wearables, and spending with short, research-grounded emotional check-ins to provide users unprecedented insight into the hidden relationships between their behaviours and feelings. Like Captcha, the UpBeing application is crowdsourcing the training of the first behaviour to emotion ML classification engine. At scale, this proprietary dataset and ML engine will redefine the $19B Emotion Detection and Recognition Industry. The co-founders are Sean Kortschot - PhD, a world-class expert in applied psychology and machine learning and Sam Daviau, an experienced SaaS-tech business leader. They are backed by Entrepreneur First, the world’s leading talent investor and their advisory board includes Adam Grant, the best selling author and organizational psychologist.